Joy of Giving Week

February 15, 2014November 16, 2018 | rhishikeshkedare

Posters

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These posters are designed under the classroom project at NID. The aim was to create awareness and to promote the social initiative: Joy of Giving Week. Considering youth as a primary target audience, these posters are designed to be placed in the college campuses, public places, and social events. E-media’s like e-mailers, social networking sites like Facebook, twitter can also be used to share these posters. These posters have been used by the initiative for the Joy of Giving Week 2013. The project is done under the guidance of Mr. Tarun Deep Girdher at the National Institute of Design, Ahmedabad.

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The scale:

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Documentation of the project

To know the detail process followed for this project, Please take a look at the following publication.

INDIAN BY DESIGN

February 14, 2014May 20, 2017 | rhishikeshkedare

Publication Design

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The project aim was to design a publication for the Studio ABD. It is an award winning product design firm based in Bengaluru. Studio ABD wanted to communicate its Indian design philosophy through the publication.

Outcome of the project is a publication with 20 interesting stories of the designs having deep Indian connect. Story of each design is beautifully narrated through graphical visual language, carefully chosen typography and product specific layout. The Publication can be opened on any spread and enjoyed, one need not to follow the order or sequence.

The project is sponsored by Studio ABD and completed under the guidance of Mr. Tarun Deep Girdher at the National Institute of Design, Ahmedabad.

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To know the detail process followed for this project, Please take a look at the following publication.

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Teaching + Learning Material Design

February 13, 2014July 18, 2016 | rhishikeshkedare

Design for Kids

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An objective of this project was to design teaching + learning material for primary standard kids. To be specific, first standard kid in Marathi medium was chosen as a target user.

An outcome of the project is a set of cards communicating – Introduction to Design for Kids (age group 5+). This set of (21) cards is based on the 7 basic elements of design – Line, Shape, Form, Space, Texture, Colour and Value. These elements are examplified with simple visuals on one side of the cards and the word for that visual along with the basic elements on the other side of the cards. The aim is to help kids in better understanding of their surrounding world as these basic elements are present everywhere in surrounding objects. Thus helping kids in recognizing and relating the world around them. The project is guided by Mr. Immanuel Suresh at the National Institute of Design, Ahmedabad.

An illustrated book for poems

February 12, 2014May 20, 2017 | rhishikeshkedare

Publication Design

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An objective of this project was to design an illustrated book for poems. All the 25 poems in this book are based on love and relationship and are written in Marathi language. All the poems are written by myself. A stanza/a line/a word from the poem is visualized and illustrated through minimal graphic lines. The project is guided by Dr. Tridha Gajjar at the National Institute of Design, Ahmedabad.

To know the detail process followed for this project, Please take a look at the following publication.

Simplified Communication

February 11, 2014November 16, 2018 | rhishikeshkedare

An Infographic Design

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I love designing infographic. It simplifies the message and makes it easy to read, to see, to understand. …………………………………………………………………………………………………………………………………………………………………………………

Please click on the image to get the better view 🙂

This is one of the most complex infographic I have worked on.

Ps – This infographic has won the award: Best Client Graphic Design Q1 2015 (International Category). The award has been give by Hubspot (world’s leading inbound marketing and sales platform)

Take a look at this one. The brief for this was only five sentences, but the challenge was to express those sentences and communicate the intended message.

Gurgaon Food Bank

December 11, 2013February 18, 2015 | rhishikeshkedare

Visual Identity Design

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Client: Delhi Food Bank, New Delhi

Brief: To design a visual identity for Gurgaon Food Bank, which is a non profit flexible distribution model that serves the community. It acquires donated/purchased or governments’ food and makes it available to the hungry through the network of institutional feeding programs. These programs include school feeding programs, charitable hospitals, orphanages, the destitute, beggars, homeless etc.

The Concept: The concept is derived from the value of the food as a source of energy. The food gives energy and energy gives life. The Sun is a symbol of energy and life which nourishes the life on the Earth. Here, the visual of the plate represents the Sun and spoons it’s rays. So, this is a bank which provides food/energy and nourishes the life of needy. Orange color is expressing energy and spirit of Gurgaon Food Bank and the green color is symbolizing satisfaction of the hunger.

Identity on the field

Press Release:

http://articles.economictimes.indiatimes.com/2013-11-13/news/44076500_1_cargill-india-siraj-chaudhry-haryana

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To know little more about the Gurgaon Food Bank, please take a look here:

https://www.youtube.com/watch?v=pTO7eiNii3s

Study of Icons

December 11, 2013June 29, 2016 | rhishikeshkedare

Design Research

Abstract: This was the project based on set of icons used in various digital mediums like cellphone, camera, washing machine and many other online platforms. 5 sets of similar icons had to be collected. They need to be studied for usability, for example 5 different icons for trash can. Similarly had to select at least 5 different sets of other icons. All the people who use/interacts with digital mediums were the target audience for this study.

Introduction: There are thousands of digital icons, we daily use through different digital mediums. Some icons are designed very well and some are not. Some appeals to their function while some are difficult to even recognize. This opinion also differs from person to person. Through this research we tried to understand the deign of the icon, user mind, their observation and perception about the design of the icon. This project was done with my colleague Jishnuram CA under the guidance of Mr. Prabir Mukhopadhyay, IIIT Jabalpur.

Five sets of different digital icons were picked up and studied with the methodology as following :

Questionnaire: We made a set of questionnaire on a scale of 1-5 ( 1 = worst, 5 = excellent ) in which we asked the questions about the recognizing icons, likes, observation, preference, colours, ranking etc. Then we went out for the survey with these questionnaire.

Direct observation: It was observed that how people deals with these icons, how much time they take to recognize, which appeals them better etc.

Comprehension Test: This is the test done to get the level of understanding. Through the answers of these set of questionnaire we did the comprehension test through rating and ranking for each individual icon.

Critical Confusion Test: This test was done to understand the highest confusion of the viewer towards the icon. Through the questionnaire, we got some unexpected answers which led that icon to the critical confusion category
like the lock icon was understood as a Indian railway icon.

Results: After doing the survey of the questionnaire, we started doing analysis of the data we got from the answers through survey from which we came up with the results of each individual icon:

Conclusion: With the results we got, we came up with some important points as following:

> User remembers icon by their visuals

> User tries to connect the real life object to the icon visuals

> Very few users read the text with the icon

> Context does matter in designing the icon, for example the lowest rated icon for Trash was designed for western countries, where they use that black plastic bag for trash.

Social Media Communication

December 11, 2013April 3, 2021 | rhishikeshkedare

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Designed to be used on various social media platforms.

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Calligraphy + Graphic Design

December 10, 2013May 20, 2017 | rhishikeshkedare

Calligraphy Design

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Calligraphy Design is a combination of Calligraphy and Graphic Design. This work is done under the Skill Based Project at NID. The aim was to experiment and explore the skill of Calligraphy. Each of this design is based on concept of its own. All the featured Calligraphy is handwritten and composed in an illustrator. Through this project, I got an opportunity to explore into the tools, techniques and mediums of Calligraphy. All the Calligraphy is done in the native script – Devanagari. The project is guided by Mr. Immanuel Suresh at the National Institute of Design, Ahmedabad.